This is the way we were brought up and this is the way we believe you bring your children up, with certain principles, work ethics, and values.
This is what brings us together. We are different in our personalities, beliefs, and backgrounds, and we take pride in those differences. The tie that binds is our value system, the principles that we believe in, and that is what makes the company homogeneous. Not that we are all the same, but our beliefs are similar.